Adam, BU Ingredients Director

What is asked of Adam

To analyze the interest of a niche market for a non-core-business ingredient, to outline the overall action plan and to evaluate the cost a prospecting campaign.

What Adam wants

Receive an objective and personalized estimate of the target market and the opportunity, in volume, value and progression.
Have an analysis of market trends and its drivers to identify priorities, areas of interest and sub-segments and investments to be made as well as the communication to be used.
Have a synthesis of its strengths and weaknesses to attack the market with its ingredient (SWOT) and commercial arguments (USP).
Obtain a costed action plan with milestones.

And you ?

ROI vs Hidden Costs